SSS2 Marketing Curriculum Overview
This comprehensive Marketing scheme of work for SSS2 covers distribution channels, transportation, warehousing, market unions, facilitators, and mineral products marketing essential for Senior Secondary School 2 students in Nigeria.
FIRST TERM
Distribution
- 1. Meaning
- 2. Types of Distribution
- 3. Channels of Distribution
- 4. Factors that Influence the Choice of Distribution Channels
- 5. Benefits of Intermediaries
Transportation
- 1. Meaning
- 2. Importance of Transportation in Marketing
- 3. Major Modes of Transportation
- 4. Factors Affecting the Choice of Transportation
- 5. Main Documents Used in Transportation
SECOND TERM
Warehousing
- 1. Meaning
- 2. Functions of Warehousing
- 3. Advantages of Warehousing
- 4. Types of Warehousing
- 5. Characteristics of Ideal Warehousing
- 6. Activities of Warehousing
Structure and Market Union Involvement for Sales of Goods
- 1. Primary and Secondary Products
- 2. Channels for Marketing Primary and Secondary Products
- 3. Market Union Involvement in Marketing
THIRD TERM
Role of Facilitators
- 1. Meaning of Facilitator
- 2. Role of Facilitator in Marketing Agriculture Products
Marketing of Mineral Products
- 1. Meaning of Mineral Products
- 2. Oil and Non-oil Products
- 3. Methods of Marketing Mineral Products
Learning Objectives:
Students will develop comprehensive marketing knowledge, understand distribution channels and logistics, learn about warehousing and transportation, and gain insights into market structures and mineral product marketing essential for business and commerce studies.
Related Resources
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