SSS1 Marketing Curriculum Overview
This comprehensive Marketing scheme of work for SSS1 covers marketing concepts, consumer behavior, distribution, marketing management, and promotional strategies essential for Senior Secondary School 1 students in Nigeria.
FIRST TERM
Meaning and Concept of Marketing
- 1. Introduction to Marketing
- 2. Marketing Concepts
- 3. Classification of Products
- 4. Marketing Mix
- 5. What markets do
SECOND TERM
Consumer Markets and Behaviour
- 1. Types of Markets
- 2. Consumer Behaviour and Organisation Behaviour
Distribution
- 1. Types and Functions of Distribution
THIRD TERM
Marketing Management
- 1. Marketing, planning, process and Research
- 2. Pricing
- 3. Advertising
- 4. Promotion
- 5. Merchandising
Learning Objectives:
Students will develop understanding of marketing principles, learn about consumer behavior, understand distribution channels, and gain knowledge of marketing management and promotional strategies essential for business studies and entrepreneurship.
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